The article delves into the intriguing trend of unusual-colored fruits becoming more prevalent in supermarkets, challenging traditional expectations. Yasmin Tayag recounts a personal experience encountering ghostly white strawberries and explores various examples of unique fruit, including pale yellow strawberries and magenta apples. The piece highlights the aesthetic appeal of these fruits, emphasizing that people are drawn to them not only for potential flavor variations but also for their striking appearances. The rise of “bizarro fruit" is attributed to advances in genomics, enabling more efficient breeding processes. Big companies like Driscoll's and Fresh Del Monte have invested in creating new varieties, such as pale-yellow "Tropical Bliss" and baby-pink "Rosé" strawberries. These unique fruits are often found in mid-to-high priced stores, with fruit innovation expected to continue expanding.

The experience of encountering and consuming these fruits is described as "trippy," as the novel colors may challenge initial flavor expectations. The author discusses how color shapes perceptions of flavor, citing examples where the taste contradicts the anticipated flavor associated with the color. Despite potential surprises in taste, the visual excitement of these fruits, often driven by social media aesthetics, contributes to their popularity. The article concludes by suggesting that the more unconventional fruit colors will reshape the conventional understanding of produce, bringing it closer to the unpredictability of nature.